Are you wondering how to scale your copywriting side hustle in 2024? Sit back, the worry is over because you are already in the right place.
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What is Copywriting?
“The saying the pen is mightier than the sword” essentially means that words are powerful and through words in the form of essays, man can influence the minds of individuals and that is the essence of copywriting.
Copywriting as a fascinating and relatively recent art of writing is man's ability to write compelling messages to captivate the audience and ultimately make the reader see a writer’s point of view on something usually a product.
It is a skill that can be useful to anyone, no matter where you work.
So, if you are a beginner copywriter, who is curious about this new field of writing or a pro copywriter who is looking for ways to brush up your skills to increase your earning well this article is for you.
In this article, I am going to expose deep industry secrets on how you can smash your copywriting goal in terms of earning power.
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Copywriting Side Hustle Secret 1: Niche Down, and don’t be afraid to be less creative
You do not want to be in this category of “A jack of all trades and a master of none”.
When starting a new creative venture, it is often advised to try all facets to boost your reach and creativity, while that is good advice you might also learn a thing or two but you will also have succeeded in wasting precious time which will later cost you money.
So, moving into the new year strive to be a specialist in the field that makes you happy, it could be health, fitness, lifestyle, finance, faith, or even Spiritual soap opera (shocked right well it is a niche), by committing yourself to a certain niche, this will set you apart from other copywriters as a specialist.
Remember focusing on a particular niche does not make you less of a writer, but helps you be more specific and detailed in your writing.
Copywriting Side Hustle Secret 2: Build a Strong portfolio, so you don’t have to explain tire
“Actions speak louder than words” It is one thing to say you are a copywriter it is another thing to show that you are a copywriter, and having a strong portfolio which is an organized compilation of your work must include your training, qualifications, works, results, feedback and growth.
This is essential because it serves as proof to future employers and networks of what you can do. So, if you don’t already have a portfolio START WRITING AND START COMPILING will save you a lot of time and increase your earnings.
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Copywriting Side Hustle Secret 3: Optimize your social media platform, especially LinkedIn
One of my favorites this year goes like this “The money you desire to make is with someone” which means your ability to increase your revenue rests in your current relationship. It rests in your ability to meet people and leverage on said relationships.
And in today’s age where both employers and employees of various industries spend a lot of time on social media.
Therefore, the money and network required to boost your revenue is on social media.
Before you run off and start creating accounts on all platforms start with LinkedIn, the platform is known for its high level of seriousness and professionalism and you are bound to meet people with similar interests and goals.
So, if you don’t already have a LinkedIn account create one, and if you do have an account, organize your feed and content to make you stand out.
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Copywriting Side Hustle Secret 4: Content vs Context
To get better at any field you have to practice even copywriting you need to write copies consistently and do it for an extended period.
But having content but no context is similar to having no content at all.
What I mean here is if Chinedu
a beginner copywriter writes a hundred copies in a month what he has succeeded
in doing is writing content without value because he has not identified his target
audience.
So
how do you go about researching who your target audience is, this is very important
to avoid writing in vain afterward you create a persona, think of it as a
friend you are talking to, what this friend likes or dislikes, what his
interest and from there write your content to suit that person’s needs.
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Copywriting Side Hustle Secret 5: Focus on your facts and figures, but don’t forget to tell a story
Facts and figures are very important when writing and they should always be included in your copy but too much of facts and figures can be boring so the goal of copywriting is to capture and keep the attention of your audience.
An easy way to do this is through storytelling.
You might be wondering what the essence of telling a story is, besides making your copy more interesting, stories invoke a sense of feeling and emotion which is the major determining factor when making a purchase.
If you are confused
about how to go about telling a story in your copy an excellent way is to
actively watch ads and learn from their use of different elements and how they tell
a story.
Copywriting Side Hustle Secret 6: Invest in yourself, re-invest in yourself, and never stop investing
The act of persuasion has been in existence for a very long time but it is always evolving and changing.
Copywriting as an art of persuasion is a growing field and every day new ways of doing things in this field come up.
It is your job to keep up with the trend by taking relevant courses online on platforms like Coursera, and Udemy to upskill, also attending workshops, seminars, etc. is an excellent way to invest in your copywriting skills.
There are a lot of industry experts that go further to hold masterclasses so no matter the level or stage you have reached in your journey as a copywriter there is always something to learn, hence take advantage of them.
Copywriting Side Hustle Secret 7: Leverage on Artificial Intelligence and Automation Tool
Artificial Intelligence(AI) and automation tools are digital software that help perform tasks or automate repetitive tasks thereby reducing physical input, this includes tools like Grammarly, QuillBot, and AI copywriting assistants.
These tools work with previous data, so you can put some trust in
their accuracy.
Note they are not meant to do all the work for you but can bring some sparkle and ease to your writing and save you a lot of time.
Remember time waits for no man and you don’t want to spend time doing things that another person can do.
If you have made it this far, Congratulations. As a special bonus, I have one last secret to share with you. It's something that I am certain you'll find helpful in 2024, and I can't wait for you to hear it.
Bonus Secret: Cold mailing
Cold emailing is a technique used for reaching out to potential clients and industry contacts via email.
It's a way to introduce yourself and your business and make potential connections. The key to cold emailing is to construct a well-written email that highlights your skills, expertise, and work in your specific niche.
You should effectively communicate your value proposition and explain how your skills can benefit the recipient.
It's essential to personalize the email to the recipient and show a genuine interest in their business.
Final Thought on 7 Copywriting Side Hustle Secrets to Skyrocket Your Earnings in 2024
In summary, cold emailing can be an effective way to gain new clients or industry contacts if done correctly.
To properly maximize the use of cold emails, you need to know your target audience personalize your emails to suit them and their needs, and captivate the reader's attention from the heading and the first paragraph.
Furthermore,
the email should be concise and straight to the point. It may seem scary at first
but you have to realize that you are not trying to make a quick buck when
using cold emails but to foster a lasting relationship which will take time.
So, you now have the seven secrets to skyrocketing your earnings in 2024.
Note that these secrets have been tried and tested and have helped many individuals achieve their desired copywriting goals. It is important to remember that success requires patience and consistency.
As you implement these gems into your copywriting strategy for the new year, stay committed, and put in the effort to see results. With dedication and perseverance, you too can achieve success in 2024,
”Everything good takes time and consistency”. While using these gems moving into the new year, be patient, be consistent, and put in the work and you will see results.
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