Meta, the parent organization of Facebook, Instagram, and WhatsApp, has proposed to pay as much as $5,000 to prominent creators in the United States to join Facebook and Instagram.
The social network claims that those transitioning from "third-party social platforms" will receive compensation based on "an assessment of your social presence."
Although the company does not explicitly mention TikTok, the timing suggests that Meta is trying to take advantage of the uncertainty surrounding TikTok's future in the United States amid potential restrictions.
Dailylight Channel reports that U.S. President Donald Trump announced a 90-day extension before any ban on the Chinese application, raising questions about whether he would preserve it for U.S. users. However, in another arti, Trump showed openness to his associate and X owner, billionaire Elon Musk, potentially acquiring the platform.
According to TikTok, there are 170 million users in the U.S., many of whom depend on the video application for their livelihoods. Thus, many individuals may seek alternative platforms to share content if the ban is enforced.
Meta explained on its website that popular creators who are accepted into the so-called "Breakthrough Bonus Program" will receive funds during their initial 90 days on the platform, provided they post consistently, as reported by the BBC.
The company has further specified that participants must share at least 20 reels on Facebook and 10 reels on Instagram—Meta's version of vertical TikTok videos—within each 30-day period.
According to the organization, these videos must be original and not previously uploaded on other platforms.
However, eligibility for the program is limited; cash will only be available for individuals who are entirely new to either Facebook or Instagram.
Additionally, Meta will apparently assess applicants on a case-by-case basis, as individuals must apply for acceptance into the program.
The company is also offering other incentives, including a complimentary subscription to its blue check verification system.
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The social network claims that those transitioning from "third-party social platforms" will receive compensation based on "an assessment of your social presence."
Although the company does not explicitly mention TikTok, the timing suggests that Meta is trying to take advantage of the uncertainty surrounding TikTok's future in the United States amid potential restrictions.
Dailylight Channel reports that U.S. President Donald Trump announced a 90-day extension before any ban on the Chinese application, raising questions about whether he would preserve it for U.S. users. However, in another arti, Trump showed openness to his associate and X owner, billionaire Elon Musk, potentially acquiring the platform.
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Meta explained on its website that popular creators who are accepted into the so-called "Breakthrough Bonus Program" will receive funds during their initial 90 days on the platform, provided they post consistently, as reported by the BBC.
The company has further specified that participants must share at least 20 reels on Facebook and 10 reels on Instagram—Meta's version of vertical TikTok videos—within each 30-day period.
According to the organization, these videos must be original and not previously uploaded on other platforms.
However, eligibility for the program is limited; cash will only be available for individuals who are entirely new to either Facebook or Instagram.
Additionally, Meta will apparently assess applicants on a case-by-case basis, as individuals must apply for acceptance into the program.
The company is also offering other incentives, including a complimentary subscription to its blue check verification system.
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