Kuda Microfinance Bank has unveiled its new “Get More” campaign, a strategic initiative designed to encourage Nigerians to embrace financial services that deliver greater value, increased access, and meaningful rewards.
The campaign signals Kuda’s transition from simply simplifying banking to actively enriching the day-to-day financial experience of its customers.
At the core of this new phase is Kuda Premium, the highest tier of the bank’s loyalty program. This premium tier offers enhanced benefits to customers who maintain an active balance and consistently use Kuda for their transactions.
Users enrolled in Kuda Premium enjoy cashback rewards, exclusive partner discounts, early access to new features, and priority customer support, among other perks aimed at boosting consistent engagement.
Kuda’s expanding influence in Nigeria’s financial sector continues to reflect in its numbers. In the first quarter of 2025, the bank processed over 300 million transactions, with a total value exceeding ₦14.3 trillion, across both retail and business accounts. Its user base has now grown to more than 7 million customers, showing steady acceptance of digital banking solutions nationwide.
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Speaking on the launch, Musty Mustapha, Managing Director of Kuda Microfinance Bank, emphasized the bank’s evolution.
He stated: “When Kuda launched, we set out to prove that banking could be simpler, smarter, and entirely digital. Now, we’re moving into a phase in which Kuda makes life richer. We’re giving our customers several reasons to expect more from their bank and actually get it.”
Since its establishment in 2019, Kuda has played a notable role in transforming Nigeria’s financial landscape through innovation. As one of Africa’s pioneering digital banks, it replaced long queues with seamless app-based banking and has remained committed to transparency by eliminating hidden charges.
The “Get More” campaign strengthens this legacy by making the banking app not just a tool for transactions, but a platform that actively rewards customer loyalty.
Kuda’s “Get More” campaign marks a major milestone in the bank’s growth journey, reinforcing its mission to offer customers more value, more benefits, and more reasons to stay connected. With broader incentives and a stronger loyalty framework, the bank is positioning itself as a leader in customer-centric digital banking across Nigeria.
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