Premier Cool, one of Nigeria’s leading antibacterial cooling bar soap brands, has launched a massive nationwide consumer reward campaign in partnership with digital banking platform PalmPay. The campaign, tagged “10K for 10K”, will reward 10,000 Nigerians with ₦10,000 each, amounting to a total cash giveaway of ₦100 million.
The promotion officially runs from January 12 to April 11, 2026, with 111 winners emerging daily throughout the three-month period. All winnings will be credited instantly to the winners’ PalmPay wallets.
According to the organisers, the initiative is aimed at easing financial pressure on everyday Nigerians while also rewarding loyal consumers of the Premier Cool brand.
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The Managing Director of PZ Cussons Africa, Oghale Elueni, explained that the campaign reflects the company’s commitment to supporting households in the face of current economic realities. He noted that the promotion is designed to refresh consumers not just physically, but also financially and emotionally through a trusted household product.
How to Participate in the Premier Cool “10K for 10K” Promo
Participating in the promotion is simple. Consumers only need to follow these steps:
1. Buy a promo-enabled Premier Cool 110g bar (Ultimate or Black variant).
2. Unwrap the soap to find a unique code and scan the QR code on the pack.
3. Enter the code on the PalmPay app for an instant draw and a chance to win ₦10,000.
4. Winners receive their cash rewards immediately in their PalmPay wallets.
In addition, new PalmPay users who participate in the promo will also receive a welcome bonus of up to ₦5,550, making the offer even more rewarding for first-time users.
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PalmPay: Delivering Everyday Financial Value
The Managing Director of PalmPay Nigeria, Chika Nwosu, described the partnership as a practical way to bring real financial benefits into the daily lives of Nigerians. He said the collaboration with a long-standing consumer brand like Premier Cool aligns with PalmPay’s mission of making financial services more accessible, useful, and impactful.
Rewarding Loyalty Through a Trusted Brand
Premier Cool stated that the campaign reflects its long-standing commitment to customer satisfaction, adding that freshness should come with real rewards. The promo further strengthens the brand’s reputation as a reliable household name backed by decades of heritage under PZ Cussons.
What You Should Know About PalmPay
PalmPay is a leading digital banking platform focused on financial inclusion across emerging markets. Since launching in Nigeria in 2019, the platform has grown to over 35 million users and processes millions of transactions daily.
PalmPay currently operates in Nigeria, Ghana, Tanzania, and Bangladesh, offering services such as mobile payments, savings, and micro-insurance through its app and agent network.
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